Digital transformation to be the focus at meeting of US Hispanic publishers

Washington, Oct 4 (EFE)

This month’s annual convention of the National Association of Hispanic Publishers (NAHP) will focus on how to better serve Hispanic communities in the United States through new digital strategies to boost revenues and audience engagement.
The Oct. 23-25 event in San Jose will bring together publishers and other media executives, journalists and representatives of technology companies in search of ways to enhance the effectiveness of NAHP outlets as “the voice of our communities.”
Workshops and discussions will “explore best practices, research findings, advertising innovations, online strategies, business development and ways to integrate new and social media,” the NAHP said.
One session will offer attendees the opportunity to learn how to use US Census data in their businesses, while others will be devoted to topics such as improving the return on advertising, the synergies of non-profit and journalism and fostering digital transition in the media.
A highlight of the gathering will be the presentation of the NAHP’s Jose Marti Awards. Named for one of the heroes of the Cuban independence movement, the awards “honor those editors, publishers, photographers, designers and marketing professionals who continue to use the power of the written word, impactful photos and illustrations, and creative design to reach, impact and motivate readers across the USA and beyond.”
Spain’s Agencia Efe, which is celebrating its 80th anniversary this year, will be present at the NAHP convention as part of the “Efe Siempre Está” (Efe is always there) campaign, which aims to relaunch the brand of one of the world’s most important international news agencies.
The campaign, sponsored by Iberia and Renfe, will include activities in Europe, the United States and Latin America. EFE jmr/dr