Hispanic publishers to meet in California to promote Latino media

Durante la 37 convención anual de la Asociación Nacional de Editores Hispanos (NAHP) celebrada en Las Vegas, Nevada. EFE/José M. Pascual/Archivo

By Alex Segura Lozano

Washington, Sep 4 (EFE).- The National Association of Hispanic Publications is to bring together clients, federal and corporate contractors, legislators and business people in San Jose, California on Oct. 23 to promote the development of Hispanic publications in the United States.

With the slogan “The voice of our community through print and digital,” the three-day convention is to analyze the Hispanic media sector and protect their interests, while ensuring “to provide quality news, entertainment and information for readers.”

“The NAHP Annual convention and Business Expo gathers industry, business and government leaders from the United States and Mexico to participate in educational forums that explore best practices, research findings, advertising innovations, online strategies, business development and ways to integrate new and social media,” the association said in a statement.

The Latino organization hopes to offer convention attendees an “interactive” experience so that all segments of the professional publishing industry “connect, network and build positive relationships to better serve the Hispanic readership nationwide.”

As part of the program, the association is to present the José Martí Awards for industry excellence to “reach, impact and motivate” readers in the United States.

“These awards honor the memory of José Martí, a tireless advocate who clearly saw the enormous power of print and honor those editors, publishers, photographers, designers and marketing professionals who continue to use the power of the written word,” the association said.

NAHP, organizer of the event, is as a group that promotes “excellence, recognition and use of Hispanic publications” by providing access to professional development opportunities to better serve and empower the Hispanic communities.

Although an official list of those attending the event has yet to be released, prominent members of the Hispanic community such as League of United Latin American Citizens National President Domingo García and National Association of Latino Elected Officials CEO Arturo Vargas are expected to be present.

At the event last year, held in Las Vegas, NAHP dedicated part of its convention to the digital development of Latin media and new advertising tools.

The defense of immigrants was also given prominence by several speakers, who lamented attacks by US President Donald Trump on these communities with his comments and policies.

Founded in 1982 to promote publications in Spanish, the National Association of Hispanic Publications is an independent organization that represents media in 39 states, the District of Columbia and Puerto Rico with a combined daily circulation of over 23 million.

Go to www.nahp.org/convention to register