Juul Labs has redoubled efforts to promote its electronic cigarettes in the Hispanic community with the goal of helping habitual smokers decide for healthier alternatives.
These products known as “vape pens”, “e-cigs”, “vapes”, “e-hookahs” and “electronic nicotine supply systems” look like a flash drive, pens, and other devices.
The influential Centers for Disease Control (CDC) concluded that e-cigarettes potentially benefit adult smokers and can be the substitute for regular cigarettes and other tobacco products.
The CDC warns that electronic cigarettes are not safe for pregnant women, teenagers, or new users.
Such vaporizers have become fashionable because they have different flavors and their batteries can be recharged in about an hour.
The CEO of e-cigarette technology company Juul Labs, Kevin Burns, agrees with those conclusions.
“We don’t want non-users and we don’t want underage users,” Burns said in an interview with the National Newspaper Association (NNPA).
Juul Labs warns on its website that it is only available for adults who already are habitual smokers.
According to Burns, educational efforts are more intense because young people are more likely to use e-cigarettes.
For that reason, Juul Laboratory has a community advisory council in Baltimore, Maryland, that has teamed up with institutions such as Black Mental Health Alliance and Baltimore Corps to reach out to minorities.
Burns said that African-Americans, Latinos, low-income people, and military veterans can opt for the e-cigarette as an alternative to traditional cigarettes and similar products.
Juul Labs ‘e-cigarette’ has the appearance of a flash drive that through an intelligent heater creates an aerosol and minimizes combustion, according to the firm.
In the United States there are about 38 million smokers, as reported by the CDC, and the figure rises to one billion in the world, based on several studies. In 2014, more than 9 million adults use e-cigarettes in the United States, a number that represent 3.7 percent of the total, reported the Census Bureau.
Juul Labs, valued at $ 16 billion, also manufactures liquid “JUULpods” that contains nicotine salts which have an effect similar to a regular cigarette.